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Pricing is the best lever for increasing profitability

As per Mckinsey, a 1% increase in price will typically see company EBITDA jump by about 9%.

In contrast to navigating through cost or volumes

Targeting variable cost is 30% less, volumes more than 60% less and fixed costs a whopping 80% less impactful on EBITDA.

Pricing is a key component of product and business lifecycle

But pricing is complex. All but the simplest businesses have many different geographies, customer types, levels of market volatility and influences from government regulation to competitors.

Pricing Models can be:

Strategic

Pricing models of subscription, usage, freemium etc.

Product Related 

Features, Benefits, Competitive Positioning or Value Mapping

Transactional

Pricing decisions to be made at point of sales or point of deal

Enter Price It OnTM

To help You Transform Your Business Performance

Developed by global pricing and business transformation experts and applying the latest Machine Learning and GenAI technologies, proven in distribution, pharmaceutical, media and entertainment industries, and configured to deliver optimal Pricing Strategies, support Market Planning and recommend Marketing and Sales Spend Optimization, Price-It-OnTM delivers across a comprehensive portfolio of business functions.

Price-It-OnTM will enable you to

  • Maximize revenues and profitability.
  • Better balance product mix, product investment and market targeting
  • Achieve better competitive outcomes.
  • Enable your pricing and market planning experts to do more and do what they do better.
  • Identify marketing and sales spend optimization actions that will lead directly to better business performance and more satisfied employees
  • Be more responsive to changing market conditions.
  • Inject increased agility into your business operating model adjusting resources and investments appropriately.
  • Identify previously unrecognized affinity between customers, markets, and competitors on your pricing success.
  • Easily audit and trace the decisioning, actioning and recommendations underpinning your pricing strategy
  • Perform what if analyses to arrive at the best pricing and market planning strategy.

Price-It-OnTM is available in two modes – Targeted and Operational 

Why Price-It-OnTM  v/s Other Market Solutions

While there are a growing number of Customer Insight Solutions available in the marketplace  GCIM specifically addresses a number of challenges they present