Key solutions detailed below, which have been developed in close association with various clients, have relied heavily on using advanced Anomaly detection, NLP and Transparent Machine learning capabilities of EazyML.
Determine the most optimum drug price
Optimize pricing, making the process data driven and automated while managing the sometimes-opposing forces of staying within regulatory swim lanes, managing public perception and driving greater profits.
Model analyzes influential predictors such as drug exclusivity, patent expiry, changes in competition, changes in market prices of similar / competitive drugs, regulatory guidelines etc. It can also factor in the impact of price changes on market access.
Once in force, the model can in real time, incorporate the effect of any change in cost of raw materials or production, regulatory guidelines, inventory or demand supply equilibrium.
Tailored marketing and sales strategies for Pharmacies.
Develop customized sales & marketing strategies for individual pharmacies / allocate resources to maximize returns
Analyze pharmacy panel data (anonymized), sales activities, demographic information and location data to
- Derive insights on potential for each pharmacy location for various segments / products / brands.
- Allocate resources across pharmacies in order to maximize returns.
- Tailor the sales & marketing efforts based in insights on promotions / pricing, brands etc. derived from past sales data