01
Lifecycle Pricing
Optimization
Automate and optimize pricing across the product lifecycle, from launch to end-of-life
02
Promotional Spend
Optimization
Insightful guidance to ensure customer or trade promotions are highly effective in delivering the desired goal of the program.
03
Product and Market
Planning
Automate ideal product feature selections, planning parameters for each market unit. Define the units with as much slicing and segmentation as desired.
04
Competitive
Benchmarking
Analyze competitors' pricing, promotions, and market responses. Game the likely competitive response to actions. Get an edge on everyone else.
05
Elasticity
Model
Have the ability to predict the volume impact of price moves, promotional campaigns and other changes. Forecast the future.
06
What-If
Analytics
Try out various options to see which one is the most appealing for you. Ask Price-It-On® to offer options for maximizing different variables
Why Choose
Price-It-On®?
The Smart Pricing Optimization Platform
Gestalt’s Price-It-On® leverages AI and machine learning to simplify complex pricing challenges and deliver optimal pricing strategies.
Price to hyperachieve your goals—revenue, profit, market share or a combination!
Run the most effective promotions
Instant generation of ideal product feature inclusions, pricing plans and forecasts at extremely granular levels
Automate life cycle pricing from Cradle to Sunset
Customer
Success Stories
Resources & Downloads
Use Cases
Recommend the best price for your product (at launch or tenured)
An AI driven system that loops in all influencing factors, dynamically responds to changing market dynamics through built in signals and triggers with auditability and traceability across scenarios.
Product Market Analysis & Sales Prediction System
For product launch, estimate Market size & Sales Potential for the target product by geography and other segmentation dimensions, by determining & factoring in the launch variables such as price, customer segments, competition, features, positioning and sales & Marketing strength. Further supported by visibility to the reasons influencing the estimate and scenario / options with confidence scores.
Promotion Optimization
Improve the promotions effectiveness with the help of a tool which can predict the impact of pricing decisions on business performance. Across the promotion portfolio including customer discounts, trade incentives and advertisements.
How It Works
Discover
Assess pricing challenges and align solutions with your business goals.
Optimize
Deploy Price-It-On® to analyze, predict, and automate pricing strategies.
Grow
Continuously adapt to market shifts and achieve sustained profitability. Use learning models to continuously refine recommendations.
Pricing importance
Pricing is the most significant profitability lever
A 1% change in price with no change in volume means profits go up by 8-9% (S&P 500 Average)
No other lever can do so much for so little
For the S&P 500 companies, on an average a drop of 5% in price needs close to a 20% increase in volume to cover the drop in profits
Optimizing Sales &
Marketing Cost & Effectiveness
“Your primary competitive weapon and the largest expense for most companies after product cost must be continuously optimized”
AI technologies make it possible today to optimize pricing like never before
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Handle issues of complexity with ease
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Effortlessly, rapidly, respond to market changes
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Extract insights like never before
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"What-if” simulations making planning and execution a breeze
